Headlines from Across UBM Advanstar

UBM Advanstar/MAGIC Marketplace and EUROVET/CURVEXPO enter strategic alliance to launch CURVENV@MAGIC in Las Vegas twice yearly in February and August.
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First edition to be held on August 17th, 18th, and 19th, 2015 New York, NY – February 17th, 2015 – UBM Advanstar, a leading US-based events and marketing services business, and producer of MAGIC Marketplace, fashion’s largest global trade show, has entered into a strategic alliance with EUROVET/CURVEXPO, the global leader in lingerie and swimwear trade shows, to create a jointly owned new swimwear and lingerie show in Las Vegas.
Advanstar is now UBM Advanstar
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On 19 December Advanstar became part of UBM plc, a leading global events-led marketing and communications services business.  As a result, Advanstar is now called UBM Advanstar. Combining Advanstar – one of the largest and most respected operators of U.S. tradeshows – with UBM’s worldwide events platform creates the largest events business in the U.S. and maintains Advanstar as the No. 1 player in U.S. fashion industry events. Joe Loggia, who remains as UBM Advanstar’s Chief Executive Officer, said:
Advanstar to be Acquired by UBM PLC for $972 Million
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Transaction Combines Advanstar’s Leading U.S. Trade Show Operations with UBM’s Global Events-Led Communications Business Establishes UBM as the Largest U.S. Events Organizer Santa Monica, CA – October 1, 2014 – Advanstar Communications Inc., a leading U.S.
Messe Frankfurt announces Automechanika Chicago in April 2015 in cooperation with Advanstar Communications
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CHICAGO (May 1, 2014) – Messe Frankfurt, producer of Automechanika, the leading international brand of automotive trade shows, and Advanstar Communications, one of the largest tradeshow organizers in the U.S., will join forces to launch Automechanika Chicago. The show will be the 14th Automechanika event around the globe, and will take place April 24-26, 2015, at McCormick Place.
Advanstar’s Medical Economics, Contemporary OB/GYN win prestigious national editorial awards
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New York, NY, March 14, 2014 – Advanstar’s Medical Economics and Contemporary OB/GYN recently netted three of the most prestigious business-to-business editorial awards in the United States.
Licensing Expo and MAGIC MARKET WEEK Announce Collaboration
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Press Inquiries Contact: Laura
Licensing Expo Announces New Motorsports Feature for 2014 Show
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LOS ANGELES, California (December 9th  2013)  – Advanstar Licensing, organizers of Licensing Expo, the world’s largest and most influential entertainment, brand and art licensing trade show, today    announced the addition of a 5,000 square foot motorsports themed feature area at Licensing Expo 2014.
Licensing Expo and American International Toy Fair Announce Collaboration
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Licensing Expo 2014 and International Home + Housewares Show Announce Collaboration
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LOS ANGELES (September 16, 2013) – Advanstar Licensing, organizers of Licensing Expo, and the International Housewares Association, organizers of the International Home + Housewares Show, announce a new collaboration to cross-­‐promote their two complementary trade shows in 2014.
Advanstar & Balluun Join Forces
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