Advanstar is a leading provider of integrated media solutions to the powersports industry, offering a dynamic portfolio of business-to-business and business-to-consumer brands designed to engage this lifestyle-driven $20 billion marketplace. Advanstar produces the Progressive International Motorcycle Shows, a 10-city nationwide tour offering 600,000 consumers and over 900 exhibitors from all powersports market segments an all-access pass to the world of motorcycling. Advanstar also produces Dealer Expo each December, the largest powersports business event in the world. Supporting these flagship brands are Dealernews, a monthly trade journal considered the Voice of Powersports Retailers, and industry-leading websites dealernews.com, and motorcycleshows.com.
Through a multi-media approach, Advanstar reaches millions of original equipment and aftermarket manufacturers, distributors, service & repair professionals, dealers, and consumers every day. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track — keeping them passionate, competitive, and connected.